FIRST TIME EVER – HELIX INTRODUCES FITNESS IN THREE DIMENSIONS
Helix Announces Another Major Technological Breakthrough In Cardio Equipment
(Boston, MA – March 8, 2017) The Helix Company has announced a new breakthrough technology with the potential to revolutionize the cardio training market—again. The Helix® 3D is a lateral trainer featuring a unique, patented technological advance that enables exercisers, for the very first time, to concurrently train their bodies in all three dimensions of human body movement. Stated more succinctly the Helix 3D works it all.
The Boston-based fitness firm is best known for pioneering the “Lateral Training” category of cardio fitness following its introduction of the initial Helix® Lateral Trainer, an aerobic machine awarded multiple worldwide patents. With its 2008 debut, the Helix became the first-ever aerobic equipment that worked the body laterally, thus incorporating more muscles and burning more fat in less time than traditional gym equipment, an obvious benefit in a results-driven industry.
Helix is now introducing the Helix® 3D, a lateral trainer featuring a unique, patented technological advance that enables exercisers, for the very first time, to concurrently train their bodies in all three dimensions of human body movement, the most natural & comprehensive workout possible.
The human body has three dimensions, or anatomical planes: the sagittal, the frontal, and the transverse. Exercise equipment like treadmills, steppers, bikes and ellipticals – in fact, all traditional fitness equipment – work the body in one direction only: front to back, i.e., they activate the body’s ‘sagittal’ plane only. Lateral trainers, by contrast, work front-to-back and side-to-side simultaneously, thus engaging both the sagittal and ‘frontal’ planes, accounting for greatly increased fitness gains (muscle activation, calorie burn, etc.).
The new Helix 3-D takes this progression one step further. It works the body front-to-back, side-to-side, and up-and-down all at the same time, working the body in the sagittal, frontal and transverse planes and delivering results that no other fitness product can even imagine. Interestingly, while the three dimensional results are an advance that take lateral training further with regard to peak fitness, it is the bottom line potential of the new technology that has piqued the interest of the business community – 3-D is a game-changer in the fitness industry.
Because of its “Everybody On Board” design, the new technology opens the lateral training category to a huge demographic of exercisers. “Superior fitness has always been what drives us, and this new modality delivers better results,” says company founder and CEO Lenny Snyderman. “But it turns out that the new technology is able to solve a business challenge for us as well.”
Snyderman indicates that, “while avid fitness consumers immediately responded to lateral training, our core demographics have remained predominately the ‘fittest’ subgroups: elite athletes, trainers, and serious exercisers.” So now Snyderman’s business question becomes, “What about the rest of the world?”
“Because of the performance results, first generation Helix Lateral Trainers are in the training rooms of some of the most successful American sports franchises, and in the private gyms of the world’s best known trainers and highest-profile celebrities. But we now know that a huge percentage of the market is interested in more moderate fitness options. Our goal isn’t ‘fitness-for-the-elite’ but rather ‘fitness-for-everyone’.
“The beauty of the Helix 3-D is that it works well for elite athletes but also, somewhat paradoxically, it’s designed to be easier to use for a beginner because we have built-in ergonomics and ‘intensity controls’ that really work. In other words, it really works for everyone, regardless of conditioning, and that makes Helixing more accessible to the so-called average gym goer. That is huge for us.”
The Helix 3-D will be officially launched at IHRSA Trade Show in March 2017.
Headquartered in Boston, MA, Helix is the world’s leading manufacturer of lateral training fitness equipment. Established in 2006, the company’s revolutionary lateral fitness system has been awarded patents around the world, and its premiere fitness product, the Helix Lateral Trainer, has been installed in hundreds of diverse settings including health & fitness clubs, YMCAs, training studios, corporate gyms, rehabilitation facilities, multi-tenant fitness centers, colleges & universities, high-profile celebrities and multiple championship professional sports franchises. The Helix Lateral Trainer is widely recognized as a revolutionary breakthrough in cardio training and is the pioneer of an entirely new category of fitness equipment – the lateral trainer.
For more information, contact Scott Logan, VP Sales & Marketing, at email@example.com or (425)501-9966.