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So far Jesse Haley has created 59 blog entries.

No Pain No Gain

Some truths about fitness – such as No Pain No Gain – are simply undeniable.  No matter how unappealing this mantra is (can’t you just picture a Drill Sergeant yelling it into the ear of a wimpy recruit?) it contains much greater value than all the latest Starvation Diets, Miracle-Grow pharmaceuticals, and Electro-Magnetic muscle builders masquerading as quick fixes for the self-delusional.  Fitness takes serious work, serious work takes strenuous effort, and strenuous effort can unquestionably be painful.

In this video clip a trade show attendee, Amy, hopped on the Helix Lateral Trainer for an intro workout and couldn’t say enough about the results.  “This is the best workout.  I can’t feel my legs because they’re burning…they burn so good it hurts!  Good job, love it, great workout!!!”  Amy obviously gets it – No Pain No Gain.

Unlike any other exercise machine on the market, the Helix Lateral Trainer employs a revolutionary side-to-side motion designed to engage your entire lower body – quads, glutes, inner & outer thighs.  And since nothing else ever works these muscles, guess what…a Helix workout is tough, strenuous, and filled with the pain that comes from activating and developing muscles.  Not to mention the huge cardio workout that accompanies this wake-up call to your lower body.

While there most assuredly is some pain in a tough Helix workout, the gains are unmatched.  From a woman’s perspective, it attacks EXACTLY those areas that traditionally have been the biggest trouble spots.  For men it provides the single best cardio workout available, plus develops the core & lower body much faster than weights.  And all athletes receive the benefits of enhanced lateral strength and agility unavailable with any other machine.

THE MOST EFFECTIVE CARDIO PRODUCT EVER BUILT – give the Helix a test drive and you’ll be hooked!

The Helix Lateral Trainer blows away traditional concepts of lower body training by providing both huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs, PLUS gives you an intense cardio workout.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Danny & Real Athletes

In most sports, a hugely important factor that separates average participants from the A-Team’s Real Athletes is eyesight.  For folks on the A-Team, games slow down because they see things better which, in turn, enables them to react sooner.  Hitters get around on 100 mph fastballs, quarterbacks spot open receivers downfield, tennis players hit impossible returns, and goalies make incredible saves…because they are already reacting while we’re still trying to pick up the action.

This brings us to Danny Foppiano, a new Helix customer and someone who has made us re-think the definition of Real Athletes.  Danny is a huge conditioning enthusiast and excels at a game called Beep Baseball, so named because the ball beeps which allows blind & visually impaired players to follow it through sound.  In other words, Danny is a fitness & workout lover who plays sports at a high-level and just happens to be blind.  (Danny and some teammates on the West Coast Dawgs are 4-time World Series Champs featured in ESPN’s Best Stories in Sports last year.)

Needless to say, Danny’s fire and enthusiasm for doing the work in the gym and competing on the field is inspirational and a bit mortifying for those of us who, ahem, routinely employ excuses like ‘too tired’, ‘too cold outside’, ‘too busy’, ‘too sore’, ‘forgot my stuff’,  ‘I’ll do it tomorrow’ but never ‘too blind’.

A guy like Danny isn’t trying to be an inspiration to us – he’s in it to push his own athletic boundaries as far as he can go because that’s who he is.  His back-story, of course, is fascinating albeit tragic.  At the age of eight, Danny attended a Little League try-out where a buddy struck out and, in frustration, swung a bat and accidentally hit Danny in the forehead.  Lights out, sight gone, game over.

But not so fast.  Thirty-five years later, Helix gets a call from this delightful guy who wants to buy a Lateral Trainer but has some special requirements.  Long story short, Danny is not simply a survivor, he’s a determined achiever.  And maybe better yet from Danny’s perspective, he’s not simply a fitness nut, he’s a Real Athlete.

Danny filmed a workout on his new Helix, and this clip shows his testimonial – we couldn’t have written the script better and we’re thrilled with his support.

The Helix Lateral Trainer blows away traditional concepts of lower body training by providing both huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs, PLUS gives you an intense cardio workout.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Breathless, Sweaty & Smiling

If you’re thinking about getting in shape, you’re probably interested in user experience with the fitness equipment that’s out there.  The most effective way to find this out isn’t to check focus-group-tested company ads, it’s to get feedback from actual new users, i.e., real people reacting, talking about their personal impressions after using a product for the first time.

And that is what’s so great about this short video compilation.  No script, no paid actors…just a group of fitness buffs at a trade show trying out new gear like the Helix Lateral Trainer.  And, man, are we glad we didn’t pay for a copy writer to come up with an ad, because we absolutely couldn’t have said it better than these folks.  Glutes, quads, inner & outer thighs, core, and huge cardio – the Helix will get you in shape faster than you can imagine…but don’t believe us, just listen to these sweaty folks!

THE MOST EFFECTIVE CARDIO PROUCT EVER BUILT – take a test drive & you’ll be hooked…and sweaty!

The Helix Lateral Trainer blows away traditional concepts of cardio fitness training and weight loss by providing both an intense workout PLUS huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Fun Fitness Without Re-Injury

Anyone with a chronic knee problem understands the challenge of achieving fitness without re-injury.  The key to success involves getting an intense, total body workout that engages a broad range of muscles while avoiding damaging impact or stress.

In this video a fitness club manager, Amanda, reacts to her first test ride on the Helix Lateral Trainer.  “It went right to my glutes, I felt nothing on my knees…that’s really important, I want to target my glutes but I don’t want to work my knees…within 5 minutes my butt was burning & my heart was jumping out of my chest – it was FUN!”  And, of course, because of its intensity, it’s a real time-saver, “20 minutes is equivalent to an hour of weight training!”

The Helix Lateral Trainer is a revolutionary fitness machine that provides a smooth, no-impact ride that provides an absolute MONSTER CARDIO FITNESS WORKOUT.  Employing a side-to-side lateral motion, the Helix engages your core and all your lower body muscles – glutes, quads, inner & outer thighs – enabling you to achieve fitness without re-injury.  In addition, it provides a workout experience that’s different from anything you’ve ever tried…it really is FUN!

THE MOST EFFECTIVE CARDIO PROUCT EVER BUILT – give it a test drive and have some FUN!

The Helix Lateral Trainer blows away traditional concepts of lower body training by providing both huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs, PLUS gives you an intense cardio workout.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Full Body Workout

Wouldn’t it be great to get a concentrated full body workout – cardio, strength, core, upper & lower body – without spending all that time in the gym?  In other words, wouldn’t it be great if you could find a single machine that helped you reach a range of your fitness goals?

In this video clip, Lindsey reacts to her first test ride on a Helix Lateral Trainer with, “It was AWESOME!  I thought it would be similar to an elliptical but it’s way better…it’s really cool how you can engage all parts of your body.”  Lindsey’s initial ride only went for a few minutes, “but I could tell if I did it for 30 minutes it would probably kick my ass!”

Finding workout time can be a problem, so we all want to maximize results quickly.  And this is where the Helix stands out by providing the most intense and efficient workout available with any machine. All your lower body muscles – glutes, quads, inner & outer thighs – plus your core – are targeted by this unique machine.  And because it engages everything, not only does the Helix tone and shape your legs & booty, it provides an intense cardio workout that burns calories like no other machine.

THE MOST EFFECTIVE CARDIO PROUCT EVER BUILT – give the Helix a test drive and you’ll be hooked!

The Helix Lateral Trainer blows away traditional concepts of cardio fitness training and weight loss by providing both an intense workout PLUS huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Butt Workout

In spite of the high priority women place on an effective ‘butt workout’ that tones & shapes the lower body, until the Helix Lateral Trainer there simply was no way to quickly & easily target these muscles – the glutes, the quads, and inner & outer thighs.

In this video clip, Donna, a long-time Personal Trainer & Fitness instructor, reacts to her first Helix workout and there is no doubt about her verdict, “This is the BEST workout for your butt!”   As a trainer, she also gives the Helix high marks for its versatility.  “You can get an entire body workout…cardio as well as working on strength, lower body as well as upper body, and you’re working the core…”

The Helix is designed to engage, tone and shape the entire lower body – including all the gluteus muscles in addition to the quads and thighs.  From a woman’s perspective, it attacks EXACTLY those areas that traditionally have been the biggest trouble spots.  In Donna’s words, “If you want your glutes looking Up-High & Tight, then you want to get on the Helix!”

THE MOST EFFECTIVE CARDIO PROUCT EVER BUILT – take a test drive & try a REAL butt workout today!


The Helix Lateral Trainer blows away traditional concepts of lower body training by providing both huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs, PLUS gives you an intense cardio workout.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Celebrity Trainer Danny Musico Talks Helix

From the floor of IDEA World Fitness, Danny Musico, Celebrity Trainer and, as former World Super Middle Weight Champ, Hollywood’s “Go-To” trainer for boxing flicks [Stallone (Rocky), Swank (Million Dollar Baby), Walberg (The Fighter)] gives a rapid fire summary of why and how he uses the Helix Lateral Trainer with his clients and, importantly, why his “clients are in love with it.”.

Obliques, core, glutes, legs, lower back – Danny covers them all in record time.  And we love his final advice, “GET IT DONE!”

THE MOST EFFECTIVE CARDIO PRODUCT EVER BUILT – take a test drive & you’ll be hooked!

The Helix Lateral Trainer blows away traditional concepts of cardio fitness training and weight loss by providing both an intense workout PLUS huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Booty Obsession

Ever wonder why popular culture seems to have developed a Booty Obsession?  TMZ Hollywood Sports took on the subject and actually brought in the World’s #1 Celebrity Trainer, Harley Pasternak, to answer some questions about what’s going on.

As could be expected the TMZ commentators kept things pretty light, but this is serious business for Harley given the staggering list of celebrity booties he has helped create (e.g., Halle Berry, Jessica Simpson, Megan Fox, Kim Kardashian, Sanaa Lathan, Jordana Brewster, etc., etc.).  In fact, depending on your view of the matter Harley can be accused or credited with playing an important role in creating the Booty Obsession.

Discussing the most important factors in getting a movie star butt, Harley had tongue firmly in cheek when he emphasized the importance of choosing your parents carefully.  Turning serious, he recommended exercises such as variations on lunging – the skater lunge, reverse lunge, or step lunge – that use one leg to really get your glutes going.

And then he got to his core recommendation.  “There’s actually a piece of exercise equipment called the Helix Lateral Trainer that’s like an elliptical machine but goes side-to-side….I’ve used it with Kim, I used it with Megan, all kinds of my female clients, and they really LOVE it for their butts – it’s all about the butt with that machine.”

So if you’re a female and are looking to improve that lower body, you probably want to incorporate some lunges into your workout, and you definitely need to climb aboard a Helix Lateral Trainer (the good news is that it also will give you the best cardio workout you’ve ever had).

THE MOST EFFECTIVE CARDIO PRODUCT EVER BUILT – take a test drive & start working that booty today!

The Helix Lateral Trainer blows away traditional concepts of lower body training by providing both huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs, PLUS gives you an intense cardio workout.
FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.
FOR ALL MEN – cardio, cardio, cardio! NOTHING will work your cardio like the Helix Lateral Trainer. And by-the-way, watch out…your core & lower body will NEVER be in better shape.
FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY. And the cardio benefits are huge.
FOR NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone. Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Ninja Turtles Workout

Ninja TurtleIf you’re starring in the latest Teenage Mutant Ninja Turtles movie after having two babies in less than two years, getting into “movie star” shape has got to be a big challenge…right?  Not so much, according to celebrity trainer Harley Pasternak in a recent interview with Us Weekly about client Megan Fox’s diet & exercise regime.

Harley, who trains an absolute boatload of celebs & has authored five NY Times health & fitness bestsellers, indicated that Fox maintains a simple…and sensible…Megan Fox4approach to diet – low sugar, goods carbs, and moderate protein, fiber, and healthy fat.  Sounds like a balanced diet doesn’t it?  And because she’s not zeroing out a specific category, her regime is sustainable!

Turning to Fox’s exercise routine, Harley has her working on strengthening her backside muscles to straighten her posture after carrying babies for two years.  Using short, concentrated workouts, the focus is to strengthen the upper back and stretch the lower back.  And, of course, for the cardio side of the equation she’s using the Helix Lateral Trainer.

So if you want to be ready for that casting call, just remember: balanced & sustainable diet plus consistent workouts that include great cardio using the Helix Lateral Trainer.  Hey, if it works for Ninja Turtles it’ll work for everyone!

THE MOST EFFECTIVE CARDIO PRODUCT EVER BUILT – take a test drive & you’ll be hooked!


The Helix Lateral Trainer blows away traditional concepts of cardio fitness training and weight loss by providing both an intense workout PLUS huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Working The Glutes

Working the glutes is often an exercise priority, particularly for women.  The problem becomes finding a quick & easy way to target these muscles.  In this clip, trainer & cyclist Lindsay comments on her first experience with the Helix Later Trainer.

“Amazing workout, tires you in about 20 minutes and hits the glute meds like you don’t with other static or movement exercises – like the elliptical – on the gym floor.  IT’S AMAZING, LOVE IT!”

The Helix Lateral Trainer is designed to engage, tone and shape the entire lower body – including all the gluteus muscles in addition to the quads and thighs.  From a woman’s perspective, it attacks exactly those areas that traditionally have been the biggest trouble spots.  In other words, IT GIVES YOU A SOLUTION TO WORKING THE GLUTES!  PLUS, you get an intense cardio workout that strengthens your core & burns calories like no other machine.

THE MOST EFFECTIVE CARDIO PROUCT EVER BUILT – take a test drive & start working the glutes today!

The Helix Lateral Trainer blows away traditional concepts of lower body training by providing both huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs, PLUS gives you an intense cardio workout.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!