The members love it – it makes them sore but they love it. People like it because it’s a challenge for them, and it definitely hits a muscle group that they can’t work on with other equipment.
It’s definitely a positive in maintaining our membership – takes a while for them to get familiar with it but once they get going they really like it. We have quite a few guys who use it but most of the users are women. I tell them they’ll have trouble going through airports because they’ll have Buns of Steel. Once they hear that they jump on because I think that’s an important area they’re trying to target.