Cardio

//Cardio

Athletic Sports Training

After a quick spin on the Helix Lateral Trainer, this recent kinesiology graduate makes a great point:  “Leg strength is huge in all sports & this works all the muscles”.

The common tread across all athletic sports training is the need for strength & agility in the lower body.  No exercise machine met this challenge until the revolutionary Helix Lateral Trainer, which is specifically designed to move the way all athletes do…LATERALLY.

In addition to activating your core & all your lower body muscles, the Helix is also the best cardio machine ever built.  Strength, agility, and cardio in one workout…sound too good to be true?  Check out the Helix, your new key to athletic sports training… you’ll LOVE it!

The Helix Lateral Trainer blows away traditional concepts of lower body training by providing both huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs, PLUS gives you an intense cardio workout.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Cardio Exercise Machine

Veteran fitness trainer Kim Lyons at the IDEA World convention, “My #1 cardio exercise machine here…the Helix is by far the best machine to really tighten your lower body…and, of course, it’ll get your heart rate through the roof!”

Using a revolutionary side-to-side motion, the Helix Lateral Trainer is unlike any other cardio exercise machine on the market.  It activates your core and all your lower body muscles PLUS provides you with an intense cardio workout.

The most effective cardio product ever built – you’ll LOVE it!

The Helix Lateral Trainer blows away traditional concepts of cardio fitness training by providing both an intense workout PLUS huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Intense Cardio Workout

Fresh from her first cardio workout on the Helix Lateral Trainer, this Trade Show attendee sings its praises, “You should buy one,,,they’re amazing!”

The unique lateral motion of the Helix activates your core and entire lower body to get your heart rate pumping and get you sweating. The intensity of your cardio workout is determined by your speed and determination, so you always remain in control.

If you want to get in shape fast, the Helix Lateral Trainer is the machine you’ve been looking for!

The Helix Lateral Trainer blows away traditional concepts of cardio fitness training by providing both an intense cardio workout PLUS huge benefits to your core and all of your lower body muscles – glutes, quads, inner thighs & outer thighs

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.
FOR ALL MEN – cardio, cardio, cardio! NOTHING will work your cardio like the Helix Lateral Trainer. And by-the-way, watch out…your core & lower body will NEVER be in better shape.
FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY. And the cardio benefits are huge.
FOR NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone. Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

Great Cardio Workout in Less Time

Just ask Kathy from Oakland.  The Helix Lateral Trainer provides the greatest cardio fitness training on the market – and it gets you there in less time than you’re spending on anything else.  In a nutshell, it’s the best Cardio Product ever made!

Make your workout time count by using the Helix Lateral Trainer for only a few minutes per day. Get into shape, tone up, and stay fit with the Helix Lateral Trainer!

The Helix Lateral Trainer blows away traditional concepts of cardio fitness training by providing both an intense workout PLUS huge benefits to your core and all of your lower body muscles – glutes, inner thighs & outer thighs.

FOR ALL WOMEN – the Helix directly addresses those areas that worry you most – hips, butt & thighs – plus gives you the cardio workout that keeps you going.

FOR ALL MEN – cardio, cardio, cardio!  NOTHING will work your cardio like the Helix Lateral Trainer.  And by-the-way, watch out…your core & lower body will NEVER be in better shape.

FOR ALL ATHLETES – the only machine designed to focus on your specific requirements – LATERAL STRENGTH & AGILITY.  And the cardio benefits are huge.

FOR  NEOPHYTES – fitness training can be intimidating, but the Helix Lateral Trainer is designed to be inviting for everyone.  Jump on – it’s intuitive & within 2 minutes you’ll get it…THIS is how to get in shape!

 

YMCA Corner: Marketing, New Members, & the Helix (Part 2)

YMCA p2YMCAs Talk About Business, Members & the Helix

In Part 2 of this series, we again recognize the YMCAs are pretty much like other clubs…except they’ve got this history about serving their communities and providing welcoming, open-arms & a wholesome environment for the whole family that’s drilled into their DNA.

But in a very competitive business, YMCAs face the same realities as other fitness clubs.  To stay in business and fulfill their charter, they need effective membership strategies, quality services, and leading-edge weight-loss, muscle-toning, and cardio fitness training solutions and approaches.

As mentioned in Part 1, Helix has a growing footprint with YMCAs across the country and receives a lot of feedback from these clubs about their Helix experiences, more of which is provided below:

GREAT FOR SPORTS TRAINING

Suzanne Porticello, Darien YMCA, Darien, CT

Our overall experience with the Helix has been great.  A wide variety of our members are using it and everyone’s been pleased.  We train a lot of athletes, and we’ve been using it in sports-specific training – field hockey, lacrosse, ice hockey, football.  These sports require a lot of lateral movement and typical cardio fitness training equipment just doesn’t help, so the Helix is certainly unique.

I’d say it’s helpful in attracting & retaining members – a lot of people walk in and have never seen it before, so that in-and-of itself is a positive since we have a lot of competition in the area and the Helix is definitely a unique piece for us to have.

ONE OF OUR TOP MACHINES

Austin Scisciani, Licking County YMCA, Newark, OH

We’ve had the Helix for about six months and I’d say it’s already one of our top machines in terms of popularity with the members.  People are wary at first because they’ve never seen anything like it, but once they’ve tried it they really enjoy it because it does something so different – even though it tires them out a lot quicker.

The Helix is popular with all types of members – every age group and every level of athleticism – so it’s not just the younger athletes who are using it.  And it’s a machine that people aren’t used to seeing in other gyms, so it has that exotic appeal that helps attract potential new members.

HITS MUSCLES OTHER MACHINES DON’T

Cyndee Goodinson, YMCA of Attleboro, Attleboro, MA

Our overall experience has been very positive.  It’s a hard workout, the members like it.  It’s challenging because it’s a different workout due to the movement of the machine, so they like the experience because they’re hitting muscles that they don’t normally work on with cardio fitness training machines.  It gets them to a cardio-vascular level that the other machines really don’t hit.  It’s definitely a compliment to what we offer – we have two.  

For more testimonials from YMCAs, check out YMCA Corner: Marketing, New Members, & the Helix (Part 1)

YMCA Corner: Marketing, New Members, & the Helix (Part 1)

YMCA p1YMCAs Talk About Business, Members & the Helix

YMCAs are pretty much like other clubs…except they’ve got this history about serving their communities and providing welcoming, open-arms & a wholesome environment for the whole family that’s drilled into their DNA.

But in a very competitive business, YMCAs face the same realities as other health clubs.  To stay in business and fulfill their charter, they need effective membership strategies, quality services, and leading-edge weight-loss, muscle-toning, and cardio fitness training solutions and approaches.

Helix has a growing footprint with YMCAs across the country and we receive a steady stream of feedback about their experiences with the Lateral Trainer, a sample of which is provided below:

BOTH CARDIO WORKOUT & RESISTANCE TRAINER

Amanda McFerren, Lancaster YMCA, Lancaster, PA

We’ve had the Helix for about 3 years and our overall experience has been very good.  I’d say it’s used mostly by women that are already in athletic shape. 

I think that the members using the Helix regularly already have a good understanding of their bodies and realize that this is a motion that you can’t get on any other machine because of the planes you are moving in.  When I train people on it I actually tell them you can do two different things: you can go fast and get nice cardio fitness training or you can use it as more of a resistance trainer where you’re able to train and tone the muscles it targets.

The Helix has proven to be a good selling point with potential members – I’ve worked in several facilities and I tell people that we are the only one I’ve seen with a Helix, and that really does kind of draw them into the advantages of our club.

AWESOME OVERALL EXPERIENCE

Betty Linko, Indian Valley YMCA, Harleysville, PA

Our overall experience with the Helix has been awesome, the members love it!  A lot of members used to use the elliptical but they like the different motion and the work the Helix does on the lower body.

As far as what the gym is offering, the Helix helps give us variety by being one more piece that helps members from getting bored with their fitness training.  We show prospective members the Helix and it helps show the range of things we offer, so it’s a plus in attracting new members.  Once they join people love it and I think the Helix definitely helps in satisfying & retaining members.

BUNS OF STEEL – THE MEMBERS LOVE IT

Michael Gonzales, McCook YMCA, McCook, NE

The members love it – it makes them sore but they love it.  People like it because it’s a challenge for them, and it definitely hits a muscle group that they can’t work on with other equipment.

It’s definitely a positive in maintaining our membership – takes a while for them to get familiar with it but once they get going they really like it.  We have quite a few guys who use it but most of the users are women.  I tell them they’ll have trouble going through airports because they’ll have Buns of Steel.  Once they hear that they jump on because I think that’s an important area they’re trying to target.

For more testimonials from YMCAs, check out YMCA Corner: Marketing, New Members, & the Helix (Part 2)

Club Owners Corner: Sales, Member Retention, & the Helix (Part 3)

S&R p3Clubs Talk About Improved Membership & the Helix

In Part 3 of this series we continue looking at the impact of Helix on the Membership Issue facing all health & fitness clubs – specifically, attracting new members (sales) and retaining existing ones (member retention).

While there are lots of factors that go into developing a faithful and growing membership list, a big part of member interest & satisfaction revolves around the equipment you offer…does the club’s equipment help members achieve their fitness goals, is it easy to use, and does it provide a challenging & enjoyable experience.

As reflected in Parts 1&2, Helix receives a lot of feedback from clubs about their Helix lateral training experiences and here’s another installment on what clubs are saying about the Helix impact on membership issues:

I LOVE IT, LOVE IT, LOVE IT

Grace Fiorilla, Summit Fitness, Chester Springs, PA

I go out of my way to show the Helix to prospective members when they’re touring the club because it’s such a different piece of equipment and I think it really helps keep the club fresh and on the leading edge.  It’s very popular with our members – once people have been introduced to it and gotten over their initial hesitation to try a new type of machine, they start using it and they love it so over time  I’m sure it helps with member retention.

I think people like using the Helix because it’s such a different motion that’s working on muscles you never get to with other machines.  And it can really provide an intense cardio workout, so you can get a great workout quickly and it’s just such a different feel than you can get with any of our other machines.  I love it, love it, love it!

MEMBERS APPRECIATE ITS VARIETY & EFFICIENCY

Tony Cruz, XTC Fitness & Sports, Tyler, TX

Over the two years we’ve had the Helix our experience has been excellent.  It offers variety not only for our club members but for our trainers as well.  By variety I mean how it offers the lateral movement and also, for most members, that’s not a machine that they see every day.

It’s a popular machine particularly with women and athletes.  We show all our members how to use the Helix, and the ones who gravitate to it use it pretty frequently.  I think members also appreciate the efficiency of the machine, both in terms of proving a challenging workout in minimal time and also saving their body because of its low impact.  When we’re touring the club with prospective members, the Helix is definitely one of the items we show primarily because of its uniqueness.

EVERYONE HAS A SMILE ON THEIR FACE

Dick Snyder, LifeSport Fitness, Philadelphia, PA

It really ‘tours’ well with prospective clients because it’s so divergently different…It also conditions the body nicely, and it says a lot about the Helix that almost everyone has a smile on their face when they’re using it, so there’s a playfulness to it that’s pretty unique.

For more on this topic, check out Club Owners Corner: Sales, Member Retention, & the Helix (Part 1) and (Part 2).  Or check out other categories & topics in our Testimonials.

Club Owners Corner: Sales, Member Retention, & the Helix (Part 2)

S&R p2Clubs Talk About Improved Membership & the Helix

In Part 2 of this series we continue our look at a central business issue for any health & fitness club, membership – specifically, attracting new members (sales) and retaining existing ones (member retention).

While there are lots of factors that go into developing a faithful and growing membership list, a big part of member interest & satisfaction revolves around the equipment you offer…does the club’s equipment help members achieve their fitness goals, is it easy to use, and does it provide a challenging & enjoyable experience.

As we mentioned in Part 1, Helix gets a lot of feedback from clubs about their Helix lateral trainer experiences, and here’s another sample of what clubs are saying about its impact on the membership issue:

I WOULDN’T HAVE A CLUB WITHOUT ONE

Craig Ehleider, Future Fitness, 5 locations in South Jersey/Philadelphia area

I’ve got a huge amount of equipment diversity, so while I wouldn’t say I’ll fill a club with Helixes, I’d also say that I wouldn’t have a club without one.

The Helix lateral exercise machine provides diversity & options on cardio.  With cardio, it’s helpful psychologically for members to have different choices, and the Helix provides options that just aren’t out there with other machines.  The different look and focus of the Helix also helps attract new members – especially if you’re a good salesman and can talk up the options it provides – but it’s the quality of a machine that helps in member retention over time and Helix has that too.  I do like the Helix, I think it’s a good variation, and I’m glad you invented it.

ONE OF OUR SELLING POINTS

Daryl Coston, Anytime Fitness, Brandywine, MD

I actually love the Helix, and my members love it too.  I wish I had more of them.  The members just love the machine because it’s so different from anything else we have – it’s just a great machine.  I would say that more women seem to gravitate to it because it works the inner and outer legs and they tend to work on that more than men, but men like it too. 

When we show the club to prospective members, the Helix is definitely one of our selling points.  It’s different than anything else in terms of how it looks and what it does with the different muscle groups so it’s very persuasive when we’re talking about the features of our club.

NOT YOUR EVERYDAY STANDARD EQUIPMENT

Julie Abraham, Aquus Lifestyle Studio, Grand Rapids, MI

I’ve used just about all the standard equipment and one of my objectives for Aquus was to bring in equipment that that would set us apart from the normal gyms.  When I saw the Helix it fell right into what I was looking for, and this is also why my clients like it, because it’s not your everyday standard equipment. 

For more on this topic, check out Club Owners Corner: Sales, Member Retention, & the Helix (Part 1) and (Part 3).  Or check out other categories & topics in our Testimonials.

Club Owners Corner: Sales, Member Retention, & the Helix (Part 1)

S&R p1Clubs Talk About Improved Membership & the Helix

A central business issue for any health & fitness club is membership – specifically, attracting new members (sales) and retaining existing ones (member retention).

While there are lots of factors that go into developing a faithful and growing membership list, a big part of member interest & satisfaction revolves around the equipment you offer…does the club’s equipment help members achieve their fitness goals, is it easy to use, and does it provide a challenging & enjoyable experience.

Helix receives a ton of feedback from clubs about their experiences with the Helix Lateral Trainer, and here’s a sample of what clubs are saying about its impact sales & member retention:

ABSOLUTELY HELPS IN RETAINING MEMBERS

Rob Myers, Anytime Fitness, Salt Lake City, UT

It’s a very popular item – we have two Helix Trainers and they’re both in use pretty much all the time – trainers use it in their programs and members use it on their own. 

Members like it because it’s easy to use and the uniqueness of the lateral movement – rather than just front-to-back – effectively focuses on the whole lower body area, which is something women in particular like to work.  The Helix absolutely helps us with member retention, without a doubt.

IT POPS OUT WHEN WE SHOW THE CLUB

Nick Elifano, Miracle Fitness, Rio Grande, NJ

The Helix fits in well in our club and it gives us something different from most other clubs in our area.  It’s a popular machine with all our members, but seems to really attract members that are more focused on a challenging cardio workout – more endurance and stamina stuff. 

We explain the Helix as a compliment to the traditional elliptical and treadmill, and we emphasize that the more ways you can train your body the better.  When we’re touring the club with prospective members, we point out the more unique things that we have and the Helix is pretty prominent on our back wall, so if someone’s on it when we walk past it pops out more than anything else and they’ll ask. “What’s that?” and we go from there.

SEPARATES US FROM THE COMPETITION

Craig Durso, ROK Health & Fitness, E. Rockaway, NJ

The Helix is always being used, so the members really do like it.  From the club’s perspective, I like it because it gives us another piece of cardio equipment, it’s different, and a lot of the other clubs in the area don’t have one. 

We definitely show the Helix off to prospective members because it’s something that separates us from the competition.  People like to use it, they’re comfortable using it, so yes, I think the Helix is a positive factor in member retention.

For more on this topic, check out Club Owners Corner: Sales, Member Retention, & the Helix (Part 2) and (Part 3).  Or check out other categories & topics in our Testimonials.

User Spotlight: I HEART MY HELIX

Angela Woodruff-SwartsAngela Re-Starts Her Fitness Journey With The Helix

Helix gets a lot of positive feedback from users, but we think the comments received from Angela Woodruff-Swarts will strike a chord with folks looking for that one key piece of equipment that is fun, challenging, and gives them results.  Here’s what Angela had to say:

Angela:  I HEART MY HELIX, I went looking for an Arc because I can’t stand channeling my inner hamster on a treadmill and it was the only piece of equipment in the gym I felt gave me a good cardio workout.

But then I found the Helix lateral trainer. Loved the fact that it took up far less real estate in my bedroom and when I tried it out, I didn’t take long to get my heart rate up so I was sold on it for cardio, plus the lower body workout. I’ve been using for exactly four weeks, I’m on it 5 days a week, only up to Level 4 and spending 44 minutes per session. It challenges me

I’ve just started back on my fitness journey, kinda fell out of good habits there for a while and I have 20 lbs. to shed. I’ve only lost 4 lbs., but believe I’m replacing fat with muscle because I’m also strength training every other day. I just love it, I feel good and I enjoy doing it. I’ll be back to my old self soon, and I feel this is a piece of equipment that I’ll enjoy for a long time.

If you’d like to read more about the Helix experience, select something that interests you from our wide array of Testimonials