Cardio

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Trainers Corner: Lateral Athletic Training & the Helix (Part 2)

Athletes p2Trainers Talk About Athletes & the Helix

In Part 2 of the series we continue our discussion on athletes, whether they be prepping for the hockey, football, soccer, basketball, tennis, lacrosse, skiing or wrestling season, as a special group of clients for any health club or trainer.

Generally, athletes are a pretty independent bunch – they have a great work-ethic and simply require guidance on best practices and approaches.  A persistent problem faced by clubs & trainers, however, is proving athletes with a training environment that addresses their specific requirement – lateral strength & mobility.

As discussed in Part 1, Helix provides just such a solution – we’ve even made it part of our name…the Helix Lateral Trainer.  Lateral athletic training is not a fad, it’s a new direction.  Health clubs & trainers give us a lot of feedback, and here’s another sample of what we’re hearing about athletes:

AFTER 50 YEARS, SOMEONE GOT IT RIGHT!

Mike D’Angelo, Boston’s Best Trainer, Allure Magazine

The Helix is the perfect way for the athlete to cross train to avoid long term over-use injuries. Stimulating the joints from lateral motion will aid in joint integrity, allowing them to last longer.

After 50 years of cardio machines, finally someone got it right!  It’s a woman dream come true, probably the closest thing they are going to get to a magic pill for those trouble areas! From major muscle groups to minor ones, the Helix Lateral Trainer addresses them all.

UNIQUE MACHINE, UNLIKE ANY OTHER

Dan Boothby, Northeastern University Hockey, Boston, MA

I have used the Helix with my athletes and found it to be a unique machine unlike any other. We can provide extra conditioning and still target the muscles of the hip girdle with a tremendous amount of glute recruitment. More importantly it helps to correct muscle imbalances between the adductor and abductor muscle groups or adductor imbalances from the left and right leg. We have used the Helix for conditioning protocols to prepare athletes to return to the ice after injury.

CORNERS THE MARKET IN LATERAL TRAINING

Natalie Joslin, VillaSport Athletic Club & Spa, The Woodlands, TX

We originally started off with one unit on a 1-2 week trial basis, but we got such positive reviews from members that we bought the first one and have now added a second one. 

Most of the members seem to be using the Helix for warm-up and cool-down, and I’ve seen as many men as women using it, maybe even more.  Several of our athletes and the guys who were using our Cybex machines seem to have migrated to the Helix when they can get on them, which can be a challenge because they’re pretty popular.  The Helix falls right in line with our functional training – we train in three dimensions, not just the frontal plane – and it definitely corners the market in terms of lateral athletic training.  I love that we have two of them and eventually would like to have five in our club if we can find the space.

For more feedback on the role Helix can play in athletic training, check out Trainers Corner: Lateral Athletic Training & the Helix (Part 1).  Or check out other categories & topics in our Testimonials

Trainers Corner: Lateral Athletic Training & the Helix (Part 1)

Athletes p1Trainers Talk About Athletes & the Helix

Athletes, whether they be prepping for the hockey, football, soccer, basketball, tennis, lacrosse, skiing or wrestling season, are a special group of clients for any health club or trainer.

Generally, athletes are a pretty independent bunch – they have a great work-ethic and simply require guidance on best practices and approaches.  A persistent problem faced by clubs & trainers, however, is proving athletes with a training environment that addresses their specific requirement – lateral strength & mobility.

Helix provides just such a solution – we’ve even made it part of our name…the Helix Lateral Trainer.  Lateral athletic training is not a fad, it’s a new direction.  Health clubs & trainers give us a lot of feedback, and here’s a sample of what we’re hearing about athletes:

GREAT FOR ALL TYPES OF ATHLETES

Willie Bolvin, Body Performance, San Antonio, TX

We have a mixture of both personal training clients and athletic clients and the Helix is popular across the board: for athletic clients it’s really great because it helps with the lateral movement, and with the personal training clients – women in particular – they love it because they’re looking to tone the outer and inner thighs and the Helix really targets those areas. 

All types of different athletes – from basketball to soccer to football to tennis – like the Helix because they all move laterally in their sport, and the Helix lateral athletic training works directly on all those muscle groups.  When talking to prospective members we always mention the Helix because it’s a unique piece of equipment.

GOOD CARDIO WORKOUT IN LESS TIME

Eric Aschim, University of Montana, Missoula, MT

People like the Helix because it’s a different type of machine from our other equipment with its lateral movement that works on different muscles.  Plus they don’t have to use it as long as other machines – they get as good a cardio workout in a shorter amount of time.  It seems to be more popular with women and our athletic cross-fit folks – plus the skiers who are focused on exactly the muscles and range of motion worked on by the Helix.

ONLY MACHINE THAT SIMULATES FULL RANGE OF ATHLETIC MOTION

John Lanzotti, Landmark Health Club, Peoria, IL

In particular, the Helix is a popular machine with our athletes because it’s the only machine that simulates the full range of athletic motion rather than just the forward and backward plane. Also, of course, women like it because it works on the adductors, abductors, quads and glutes.

We’ll also use the Helix with members coming back from knee-related problems.  While it’s important to make sure they are using it correctly, the Helix really helps in getting those folks back to full functioning more rapidly.

For more feedback on the role Helix can play in athletic training, check out Trainers Corner: Lateral Athletic Training & the Helix (Part 2).  Or check out other categories & topics in our Testimonials.

 

Fitness Professionals Rate Their First Helix Workout

The Fitness Professionals Verdict: Helix Provides a Hi-Cardio, Low-Impact Killer Workout For The Entire Lower Body

Fitness professionals Kamla Macko, an IFBB fitness bootcamp instructor, and Gus Clemente, a MMA professional fighter, recently took their first spin on the Helix Lateral Trainer at PowerHouse Gym in Downtown Tampa, and Richard Schaff Enterprises had a camera crew there to catch the action.  As you will see from the brief video below, both Kamla and Gus are able to get under the surface of their Helix workouts to pin-point the muscle groups that are being worked and identify the results that are bound to follow.

Spotlight Interview: The Power of Private, Highly Customized Personal Training

Brenda KashubaBrenda Kashuba, owner of 4EverFit Personal Training Studio in Saratoga, CA, discusses her success in attracting & retaining clients.  Brenda established her studio in 2001 with a fitness philosophy dedicated to providing a private, personal training experience rather than a fitness club environment.  Her studio currently has around 100 clients and a training staff of 12 members.  Her client-base is predominantly from the Baby-Boomer generation with about two-thirds being female.

Helix:  According to IHRSA, the fitness industry has been performing well of late.  How has your club’s business & membership held up during the difficult economic times we’ve had over the past several years?

Kashuba:  

We actually have seen an increase in business every year throughout the economic down turn.  We’re located in a fairly affluent area and I think that’s helped – we really haven’t seen too much of an effect on us.

Helix:  Given the success you’ve experienced, what have you found distinguishes your club in the market?  In other words, what have you found to be particularly effective in attracting & retaining members? 

Kashuba:

The thing that really sets us apart and the reason why we’re doing well is that we provide a more private environment than the clubs offer.  We’ve found that people will drive out of their way to do training at our studio because it lacks the intimidation factor that they feel at the clubs.

Clients that are out-of-shape, overweight, and middle aged often have no idea where to even begin, and they can be very intimidated by club environments.  The thing that sets us apart from our competition is the privacy we provide along with an overall atmosphere that is very focused on the individual client and their specific goals.

Helix:  Do you offer specific programs – for example,  gender-focused or age-focused – that you’ve found appeal to your clients?

Kashuba:

We pretty much train any type of client, so we have programs that hit on them all and we’ve made sure to have all these listed on our website.  So when clients find something like Pre-Natal listed, I’m sure they feel like this is one of our specialties when in reality we specialize in everything – you tell me what you need and we’re going to provide that for you.

So while we may describe a range of programs on our website, what we actually provide to each client is personal training that is individually designed to meet their goals.

Helix:  How important is club infrastructure & facilities – things like physical amenities and the type & variety of equipment?

Kashuba:

That’s a funny thing.  In reality what we want to do with most clients is functional training – I’d say they’re only on the strengthening machines for a quarter of the time, and the rest of the time the trainers are having them move with their natural path of motion with gravity and their body weight providing the resistance.

Helix:  How about your cardio equipment?

Kashuba:

As far as the cardio equipment is concerned, which is a different issue than the strength machines, most of the time we don’t integrate the cardio equipment into a client’s personal training program.

We do, however, have the cardio equipment there for clients to use because we believe it’s important and we want them to get cardio.  So even though the client’s training generally doesn’t employ cardio, we teach them the machines and how to maximize their cardio through intervals and things like that.  With the Helix, however, we’re seeing some of this change since the trainers are starting to integrate the Helix as a part of the client’s program.

We’ve only had the Helix for a couple of months, so that’s an interesting development because we don’t normally put clients on a cardio machine during their session,.  But I’m seeing the trainers starting to use the Helix because of the muscle groups it incorporates, and because it can get the heart rate up quickly in intervals between their sets, so in that regard it has become a useful tool.

I’ve also seen the Helix being used in particular by our more athletic and sports oriented clients and interestingly enough, I’ve noticed the trainers themselves using the Helix in their own workouts.

Helix:  Why should a potential client opt to pay a club rather than do it on their own?

Kashuba:

There’s a different answer for clubs and personal training.  With a regular club, I’d say the answer is that you’ll have access to a much wider range of machines than you would at home.

With personal training, you’re hiring someone with an education in what you really need to be doing who designs a program for you and spots you through it.  If you were on your own you really wouldn’t be sure about what you should do or how to do it properly.  Also, you wouldn’t see the same results because you wouldn’t have the motivation & accountability provided by a personal trainer.

Helix:  Thanks so much for your time & insights.

 

Spotlight Interview with Personal Trainer Linda Webster

Linda WebsterWe’re talking today with Linda Webster, 2012 Finalist for IDEA World Fitness Instructor of the Year and Winner of this year’s Helix Facebook Drawing.  Linda, a fitness training professional for over 20 years, is a full-time personal trainer and currently serves as Supervisor of Wellness Programs for AuroraBayCare Sports Medicine in Green Bay, WI.  In addition, Linda has her own fitness education company, Guru Fitness, which specializes in conference sessions, workshops, certifications, and fitness training DVDs (http://www.guru-fitness.com).

Helix: Before we start, congratulations are certainly in order.  First, you were one of the three finalists for this year’s prestigious IDEA Fitness Instructor of the Year and then, of course, you won your own Helix Lateral Trainer in our Facebook Drawing.  It appears you have that magic combination of skill and luck, so congratulations.

Webster:

Well as you can imagine, it certainly was an honor to be selected as one of the three finalists for IDEA Instructor of the Year.  And then I got the news about winning the Helix and I really got excited, so yes, it’s been a pretty memorable year.

Helix: So tell me about some of the fitness programs you’re involved with currently.

Webster:

Most of my work involves the physical therapy & sports medicine side of things but in addition, there is the corporate program that I oversee involving around 4,000 employees on-campus.  We provide training assistance, group fitness classes, and pretty much anything else that’s available in a regular fitness club.

In addition, I oversee the medical fitness programs, which is where we work closely with the occupational and physical therapists.  This gets me involved with a lot of post-rehab referrals from the physical therapy teams which is some of the most important and interesting work we do.

To give you an idea, a really common example of these referrals – and one of the things that sparked my interest in the Helix exercise equipment initially – is a patient coming out of rehab with either extremely weak glutes or, on the other end of the spectrum, extremely tight hips.  Following therapy, the patient will be referred to a trainer for post-rehab work designed to focus on the specific problem and, of course, if the problem is weak glutes or tight hips I see a huge role for the Helix because it’s so targeted on those trouble spots.

Helix: Speaking of the Helix, have you had a chance to think about any other ways it might prove beneficial in your sports medicine environment.

Webster:

As a matter of fact, I started to think about some things before I even entered the drawing.  The first time I tried the Helix was at the IDEA convention in July, and I just loved it.  My first reaction was to get excited about its potential to help out in the Group Exercise programs I oversee.

I do quite a bit of group cycling/spinning and Helix would be phenomenal for use in formats where it became part of the interval training – spin bike for 15 minutes, Helix for 15 minutes.  Because it engages the whole lower body laterally, I just see a lot of different group formats where the Helix compliments what we’re doing and really adds to the training benefits.

I also got excited about the potential role for Helix fitness equipment in our rehab programs.  Every other machine we have in our clinic is front-and-back, front-and-back – we have a $100,000 treadmill but we don’t have anything that trains laterally.  The Helix is the missing piece to the puzzle.

And while I see a real role for Helix in our post-rehab programs, I also think it can play an important part in our therapy programs because it benefits all of the lower-body muscles groups. I actually talked with some of our therapists about the Helix and their reaction was, ‘Oh, wow, we could really use that.

Helix: Any final thoughts?

Webster:

I guess the closing message for anyone interested in physical therapy and sports medicine is this: as a long-time personal trainer in exactly those environments I work with patients and clients ranging from very de-conditioned to athletes to post-rehab, and I see all of those populations benefitting from the Helix.

Helix: Thanks for the glowing words, and once again congratulations on a great year.