Lower Body

//Lower Body

Club Owners Corner: Sales, Member Retention, & the Helix (Part 3)

S&R p3Clubs Talk About Improved Membership & the Helix

In Part 3 of this series we continue looking at the impact of Helix on the Membership Issue facing all health & fitness clubs – specifically, attracting new members (sales) and retaining existing ones (member retention).

While there are lots of factors that go into developing a faithful and growing membership list, a big part of member interest & satisfaction revolves around the equipment you offer…does the club’s equipment help members achieve their fitness goals, is it easy to use, and does it provide a challenging & enjoyable experience.

As reflected in Parts 1&2, Helix receives a lot of feedback from clubs about their Helix lateral training experiences and here’s another installment on what clubs are saying about the Helix impact on membership issues:

I LOVE IT, LOVE IT, LOVE IT

Grace Fiorilla, Summit Fitness, Chester Springs, PA

I go out of my way to show the Helix to prospective members when they’re touring the club because it’s such a different piece of equipment and I think it really helps keep the club fresh and on the leading edge.  It’s very popular with our members – once people have been introduced to it and gotten over their initial hesitation to try a new type of machine, they start using it and they love it so over time  I’m sure it helps with member retention.

I think people like using the Helix because it’s such a different motion that’s working on muscles you never get to with other machines.  And it can really provide an intense cardio workout, so you can get a great workout quickly and it’s just such a different feel than you can get with any of our other machines.  I love it, love it, love it!

MEMBERS APPRECIATE ITS VARIETY & EFFICIENCY

Tony Cruz, XTC Fitness & Sports, Tyler, TX

Over the two years we’ve had the Helix our experience has been excellent.  It offers variety not only for our club members but for our trainers as well.  By variety I mean how it offers the lateral movement and also, for most members, that’s not a machine that they see every day.

It’s a popular machine particularly with women and athletes.  We show all our members how to use the Helix, and the ones who gravitate to it use it pretty frequently.  I think members also appreciate the efficiency of the machine, both in terms of proving a challenging workout in minimal time and also saving their body because of its low impact.  When we’re touring the club with prospective members, the Helix is definitely one of the items we show primarily because of its uniqueness.

EVERYONE HAS A SMILE ON THEIR FACE

Dick Snyder, LifeSport Fitness, Philadelphia, PA

It really ‘tours’ well with prospective clients because it’s so divergently different…It also conditions the body nicely, and it says a lot about the Helix that almost everyone has a smile on their face when they’re using it, so there’s a playfulness to it that’s pretty unique.

For more on this topic, check out Club Owners Corner: Sales, Member Retention, & the Helix (Part 1) and (Part 2).  Or check out other categories & topics in our Testimonials.

Club Owners Corner: Sales, Member Retention, & the Helix (Part 2)

S&R p2Clubs Talk About Improved Membership & the Helix

In Part 2 of this series we continue our look at a central business issue for any health & fitness club, membership – specifically, attracting new members (sales) and retaining existing ones (member retention).

While there are lots of factors that go into developing a faithful and growing membership list, a big part of member interest & satisfaction revolves around the equipment you offer…does the club’s equipment help members achieve their fitness goals, is it easy to use, and does it provide a challenging & enjoyable experience.

As we mentioned in Part 1, Helix gets a lot of feedback from clubs about their Helix lateral trainer experiences, and here’s another sample of what clubs are saying about its impact on the membership issue:

I WOULDN’T HAVE A CLUB WITHOUT ONE

Craig Ehleider, Future Fitness, 5 locations in South Jersey/Philadelphia area

I’ve got a huge amount of equipment diversity, so while I wouldn’t say I’ll fill a club with Helixes, I’d also say that I wouldn’t have a club without one.

The Helix lateral exercise machine provides diversity & options on cardio.  With cardio, it’s helpful psychologically for members to have different choices, and the Helix provides options that just aren’t out there with other machines.  The different look and focus of the Helix also helps attract new members – especially if you’re a good salesman and can talk up the options it provides – but it’s the quality of a machine that helps in member retention over time and Helix has that too.  I do like the Helix, I think it’s a good variation, and I’m glad you invented it.

ONE OF OUR SELLING POINTS

Daryl Coston, Anytime Fitness, Brandywine, MD

I actually love the Helix, and my members love it too.  I wish I had more of them.  The members just love the machine because it’s so different from anything else we have – it’s just a great machine.  I would say that more women seem to gravitate to it because it works the inner and outer legs and they tend to work on that more than men, but men like it too. 

When we show the club to prospective members, the Helix is definitely one of our selling points.  It’s different than anything else in terms of how it looks and what it does with the different muscle groups so it’s very persuasive when we’re talking about the features of our club.

NOT YOUR EVERYDAY STANDARD EQUIPMENT

Julie Abraham, Aquus Lifestyle Studio, Grand Rapids, MI

I’ve used just about all the standard equipment and one of my objectives for Aquus was to bring in equipment that that would set us apart from the normal gyms.  When I saw the Helix it fell right into what I was looking for, and this is also why my clients like it, because it’s not your everyday standard equipment. 

For more on this topic, check out Club Owners Corner: Sales, Member Retention, & the Helix (Part 1) and (Part 3).  Or check out other categories & topics in our Testimonials.

Trainers Corner: Injuries, Sports Rehab, & the Helix (Part 2)

Rehab p2Specialists Talk About Recovery & the Helix

In Part 2 of this series, we revisit one of the toughest challenges facing a trainer – working with clients who are coming back from an injury to the back or lower body.  While each case is different and caution is always in order, the trainer’s central goal in sports rehab is to help the client return to normal function as quickly & efficiently as possible.

The Helix Lateral Trainer is used by a broad range of facilities focused on sports medicine and rehab/post-rehab, and we’ve received a lot of feedback on their Helix experiences in these settings.  Here’s a second sampling of what they’re telling us:

UNMATCHED REHAB BENEFITS

Julien Selles, Anatomic Fitness, Bedford, NH

Our users’ experience with the Helix has been fabulous. The reason we encourage members to use the Helix – and why they like it – is the belief that you should workout in all the ways that your body is meant to move and, unlike other equipment, Helix can provide that with its lateral rotation. 

I personally just had hip-replacement surgery.  While this may be a pretty steep rehab curve because I’ve been active & in-shape my whole life, I’m working out on the Helix six weeks after that operation and it has been unbelievable for me to have access to that technology.  In a sports rehab setting, the Helix has benefits that you simply can’t match with conventional equipment – I’m working on the abductors and adductors which you just can’t do on anything else, so it’s really a great piece of equipment.

5 MINUTES A DAY TO IMPROVE LOWER BACK

Brian Barkwell, Physical Therapist, Boston, Ma

Helix benefits:

  • Effectively adjuncts physical therapy rehabilitation of low back, hip, knee, and ankle injuries
  • Strengthens and promotes stability in low back, hips, knees, and ankles, especially in medial and lateral directions
  • Targets gluteus medius and gluteus maximus muscles more than other exercise machines, which is essential while rehabilitating most lower extremity injuries
  • Allows for more comprehensive neutral spine rehabilitation for those recovering from low back injury
  • Would only take 5 minutes a day to improve low back strength, thereby improving lower and upper back posture

VERY BENEFICIAL IN REHAB/POST-REHAB

Michael C. Walsh MS, CSCS, Bodyscapes Fitness, Brookline, MA

The use of the Helix as a group exercise machine or a machine for sports performance enhancement was very clear. I now find it very beneficial for individuals in a sports rehab or post rehab stage or with individuals most in need of balance and equilibrium training.

For more feedback on the role Helix can play in sports rehab, check out Trainers Corner: Injuries, Sports Rehab, & the Helix (Part 1).  Or check out other categories & topics in our Testimonials.

User Spotlight: I HEART MY HELIX

Angela Woodruff-SwartsAngela Re-Starts Her Fitness Journey With The Helix

Helix gets a lot of positive feedback from users, but we think the comments received from Angela Woodruff-Swarts will strike a chord with folks looking for that one key piece of equipment that is fun, challenging, and gives them results.  Here’s what Angela had to say:

Angela:  I HEART MY HELIX, I went looking for an Arc because I can’t stand channeling my inner hamster on a treadmill and it was the only piece of equipment in the gym I felt gave me a good cardio workout.

But then I found the Helix lateral trainer. Loved the fact that it took up far less real estate in my bedroom and when I tried it out, I didn’t take long to get my heart rate up so I was sold on it for cardio, plus the lower body workout. I’ve been using for exactly four weeks, I’m on it 5 days a week, only up to Level 4 and spending 44 minutes per session. It challenges me

I’ve just started back on my fitness journey, kinda fell out of good habits there for a while and I have 20 lbs. to shed. I’ve only lost 4 lbs., but believe I’m replacing fat with muscle because I’m also strength training every other day. I just love it, I feel good and I enjoy doing it. I’ll be back to my old self soon, and I feel this is a piece of equipment that I’ll enjoy for a long time.

If you’d like to read more about the Helix experience, select something that interests you from our wide array of Testimonials

Trainers Corner: Injuries, Sports Rehab, & the Helix (Part 1)

Rehab p1Specialists Talk About Recovery & the Helix

One of the toughest challenges facing a trainer is working with clients who are coming back from an injury to the back or lower body.  While each sports rehab case is different and caution is always in order, the trainer’s central goal is to help the client return to normal function as quickly & efficiently as possible.

The Helix Lateral Trainer is used by a broad range of facilities focused on sports medicine and rehab/post-rehab, and we’ve received a lot of feedback on their Helix experiences in these settings.  Here’s a sample of what these experts are telling us:

HELIX IS THE SPAWN OF SATAN – BUT IN A GOOD WAY

Andrew Williams, Athletic Sports Medicine, St. Charles, MO

We’re a non-surgical doctor’s office specializing in sports medicine, and our patients are athletes ranging from amateur on up to college athletes.  We’ve had the Helix for about 2 years and the patients swear it’s the Spawn of Satan himself because of how it tortures them during sports rehab & recovery – in a good way, of course.

We try to turn on people’s glutes because the glutes are the key to the whole human body in terms of injuries, especially back and knee and hip injuries.  All our patients use the Helix and we’ve found it to be extremely effective in activating and developing someone’s glutes.

ON A SCALE OF 10, HELIX RATES 9-10

Dr. Eric Goodwin, RPT, Eagle Pass Physical Therapy, Eagle Pass, TX

The Helix is a unique machine – it exercises the hip abductors and adductors and in a nutshell I really like it.  It’s used a whole lot in our fitness center – there is always someone using it, and people really seem to enjoy it. 

The Helix can be challenging for our therapy patients because of balance and co-ordination issues, e.g.,, with patients rehabbing from knee issues the Helix would be employed during the more advanced stage of the protocols – say, 6 months out after an ACL or something like that.

As far as the users’ experience goes, the Helix is a really popular machine and they use it.  On a scale of 10, I’d rate the Helix as a 9 or 10.

ONLY MACHINE THAT SIMULATES FULL RANGE OF ATHLETIC MOTION

John Lanzotti, Landmark Health Club, Peoria, IL

The Helix is a popular machine in particular with our athletes because it’s the only machine that simulates the full range of athletic motion rather than just the forward and backward plane. Also, of course, women like it because it works on the adductors, abductors, quads and glutes.

We’ll also use the Helix for sports rehab with members coming back from knee-related problems.  While it’s important to make sure they are using it correctly, the Helix really helps in getting those folks back to full functioning more rapidly.

For more feedback on the role Helix can play in sports rehab, check out Trainers Corner: Injuries, Sports Rehab, & the Helix (Part 2).  Or check out other categories & topics in our Testimonials

Trainers Corner: Lateral Athletic Training & the Helix (Part 2)

Athletes p2Trainers Talk About Athletes & the Helix

In Part 2 of the series we continue our discussion on athletes, whether they be prepping for the hockey, football, soccer, basketball, tennis, lacrosse, skiing or wrestling season, as a special group of clients for any health club or trainer.

Generally, athletes are a pretty independent bunch – they have a great work-ethic and simply require guidance on best practices and approaches.  A persistent problem faced by clubs & trainers, however, is proving athletes with a training environment that addresses their specific requirement – lateral strength & mobility.

As discussed in Part 1, Helix provides just such a solution – we’ve even made it part of our name…the Helix Lateral Trainer.  Lateral athletic training is not a fad, it’s a new direction.  Health clubs & trainers give us a lot of feedback, and here’s another sample of what we’re hearing about athletes:

AFTER 50 YEARS, SOMEONE GOT IT RIGHT!

Mike D’Angelo, Boston’s Best Trainer, Allure Magazine

The Helix is the perfect way for the athlete to cross train to avoid long term over-use injuries. Stimulating the joints from lateral motion will aid in joint integrity, allowing them to last longer.

After 50 years of cardio machines, finally someone got it right!  It’s a woman dream come true, probably the closest thing they are going to get to a magic pill for those trouble areas! From major muscle groups to minor ones, the Helix Lateral Trainer addresses them all.

UNIQUE MACHINE, UNLIKE ANY OTHER

Dan Boothby, Northeastern University Hockey, Boston, MA

I have used the Helix with my athletes and found it to be a unique machine unlike any other. We can provide extra conditioning and still target the muscles of the hip girdle with a tremendous amount of glute recruitment. More importantly it helps to correct muscle imbalances between the adductor and abductor muscle groups or adductor imbalances from the left and right leg. We have used the Helix for conditioning protocols to prepare athletes to return to the ice after injury.

CORNERS THE MARKET IN LATERAL TRAINING

Natalie Joslin, VillaSport Athletic Club & Spa, The Woodlands, TX

We originally started off with one unit on a 1-2 week trial basis, but we got such positive reviews from members that we bought the first one and have now added a second one. 

Most of the members seem to be using the Helix for warm-up and cool-down, and I’ve seen as many men as women using it, maybe even more.  Several of our athletes and the guys who were using our Cybex machines seem to have migrated to the Helix when they can get on them, which can be a challenge because they’re pretty popular.  The Helix falls right in line with our functional training – we train in three dimensions, not just the frontal plane – and it definitely corners the market in terms of lateral athletic training.  I love that we have two of them and eventually would like to have five in our club if we can find the space.

For more feedback on the role Helix can play in athletic training, check out Trainers Corner: Lateral Athletic Training & the Helix (Part 1).  Or check out other categories & topics in our Testimonials

Trainers Corner: Lateral Athletic Training & the Helix (Part 1)

Athletes p1Trainers Talk About Athletes & the Helix

Athletes, whether they be prepping for the hockey, football, soccer, basketball, tennis, lacrosse, skiing or wrestling season, are a special group of clients for any health club or trainer.

Generally, athletes are a pretty independent bunch – they have a great work-ethic and simply require guidance on best practices and approaches.  A persistent problem faced by clubs & trainers, however, is proving athletes with a training environment that addresses their specific requirement – lateral strength & mobility.

Helix provides just such a solution – we’ve even made it part of our name…the Helix Lateral Trainer.  Lateral athletic training is not a fad, it’s a new direction.  Health clubs & trainers give us a lot of feedback, and here’s a sample of what we’re hearing about athletes:

GREAT FOR ALL TYPES OF ATHLETES

Willie Bolvin, Body Performance, San Antonio, TX

We have a mixture of both personal training clients and athletic clients and the Helix is popular across the board: for athletic clients it’s really great because it helps with the lateral movement, and with the personal training clients – women in particular – they love it because they’re looking to tone the outer and inner thighs and the Helix really targets those areas. 

All types of different athletes – from basketball to soccer to football to tennis – like the Helix because they all move laterally in their sport, and the Helix lateral athletic training works directly on all those muscle groups.  When talking to prospective members we always mention the Helix because it’s a unique piece of equipment.

GOOD CARDIO WORKOUT IN LESS TIME

Eric Aschim, University of Montana, Missoula, MT

People like the Helix because it’s a different type of machine from our other equipment with its lateral movement that works on different muscles.  Plus they don’t have to use it as long as other machines – they get as good a cardio workout in a shorter amount of time.  It seems to be more popular with women and our athletic cross-fit folks – plus the skiers who are focused on exactly the muscles and range of motion worked on by the Helix.

ONLY MACHINE THAT SIMULATES FULL RANGE OF ATHLETIC MOTION

John Lanzotti, Landmark Health Club, Peoria, IL

In particular, the Helix is a popular machine with our athletes because it’s the only machine that simulates the full range of athletic motion rather than just the forward and backward plane. Also, of course, women like it because it works on the adductors, abductors, quads and glutes.

We’ll also use the Helix with members coming back from knee-related problems.  While it’s important to make sure they are using it correctly, the Helix really helps in getting those folks back to full functioning more rapidly.

For more feedback on the role Helix can play in athletic training, check out Trainers Corner: Lateral Athletic Training & the Helix (Part 2).  Or check out other categories & topics in our Testimonials.

 

Fitness Professionals Rate Their First Helix Workout

The Fitness Professionals Verdict: Helix Provides a Hi-Cardio, Low-Impact Killer Workout For The Entire Lower Body

Fitness professionals Kamla Macko, an IFBB fitness bootcamp instructor, and Gus Clemente, a MMA professional fighter, recently took their first spin on the Helix Lateral Trainer at PowerHouse Gym in Downtown Tampa, and Richard Schaff Enterprises had a camera crew there to catch the action.  As you will see from the brief video below, both Kamla and Gus are able to get under the surface of their Helix workouts to pin-point the muscle groups that are being worked and identify the results that are bound to follow.

Spotlight Interview: Personal Relationships Pay Dividends

Ace BaldwinAce Baldwin, Manager & Senior Trainer at Anytime Fitness in Santa Rosa, California discusses the factors that have enabled his club to hold its own during a tough economy.

A former California Grand Champion Natural Bodybuilder who continues to compete on a professional level, Ace employs an in-depth knowledge of nutrition & exercise to support both his personal fitness training clients and all other members at the club.

His club currently has around 700 members that trend towards a more mature, family oriented client base.

Helix: How has your club’s business & membership held up during the difficult economic times we’ve had over the past several years?

Baldwin:

Well, I’d guess that there have been some effects but overall we have managed to continue to grow.  I’d say that over the past couple of years our membership has been increasing by slightly more than 5% a year, which I think is pretty good compared to a lot of businesses.  So, all things being equal I’d say we’ve more than held our own.

Helix: Given the comparative success you’ve experienced, can you identify some of the factors you think have contributed to attracting & retaining members?  In other words, what do you think is bringing your clients back?

Baldwin:

I think that the single most important thing for our members is the environment that we have established at the club.  If I had to describe it I’d call it ‘comfortable’ – we’ve made sure that the touch-and-feel of the club is pretty low-key so that members feel relaxed and comfortable as they go through their work.

We also make sure that the training staff establishes comfortable personal relationships with each member.  Plus, of course, we make sure that we are providing as much personal attention as the member requires without hovering over them.  So overall, I’d say a key factor for our members is that it’s a comfortable, relaxed place to get their work in.

Helix: How long have you had a Helix at your club, and what has your experience been?

Baldwin:

We’ve had a Helix for 3 years and from the club’s perspective it’s a great piece of equipment.  It has a small footprint, you don’t need to plug it in, and it’s intuitive to use so members can just hop on and start using it – real advantages for the club.

Also, the members really like the Helix.  I think the main reason is that it’s unlike any other piece of equipment we have. When I say it’s different I mean it’s the only thing that provides lateral training for the lower body.  So instead of the front & back leg muscles, the Helix engages everything with its side-to-side motion – glutes, inner & outer thighs, and even the core.

One way I know the members like the Helix is because it really gets used all the time – popular enough to cause some congestion in waiting to use it.  I also think they like it because it really provides an intensive work-out in a short period of time – 15-20 minutes on the Helix is like 45-60 minutes on something else.

When we’re giving prospective members a tour of the facilities, we always show them the Helix because it’s novel and a cool piece of equipment.  When they ask what it is, we tell them to jump on and try it out.

Helix: In addition to your club’s environment & equipment like the Helix, are there any other things that you’ve found help maintain & grow your membership?

Baldwin:

We are available to members 24/7, so I think that the convenience of being able to base your training on your own schedule rather than the club’s schedule can be very important for certain members.

We also have specific training programs available to members and some of these are quite popular,  For example, we have something called the 12 Week Transformation Challenge which members have found attractive, particularly our women members.

I also think it’s important to have the equipment up-and-running and also to have a variety of equipment available to satisfy a broad range of member requirements.  That, of course, is where something like the Helix comes into play.

Helix: Why should a potential client opt to pay a club rather than do it on their own?

Baldwin:

From everything I’ve seen, when someone tries to train at home there’s almost no chance they’ll stick with it.  They might buy a treadmill or another piece of equipment, but it won’t be long before they’re hanging clothes on it or moving it to the garage.

A club offers advantages like professional trainers who can help you design a program that fits your need, and a wide variety of equipment that can help you implement that program.

But I think the major advantage is that a club ISN”T at home – for lots of members, the club serves as their own little place to get away from everything that’s distracting them and do their work.

Helix: Thanks so much for your time.

 

Women’s Fitness: Does This Outfit Make Me Look Fat?

Responding To Women’s Fitness Aspirations Helps Retain Them As Clients

Womens FitnessIn order to remain successful in any highly competitive market – and we are talking about retaining customers here – a business needs to differentiate itself in the minds of its clientele.  And the best approach to separating yourself from the pack in essentially any market is to provide a better customer experience.

Ultimately the best way to provide a fitness training experience that keeps pulling clients back is to help them meet or exceed their expectations and objectives.  This is, in fact, the single most important factor in retaining your clients.  But first you must understand what your clients’ aspirations are and how you can provide an experience that helps achieve them.

Women’s Fitness Aspirations

At the risk of over-simplification, the main title of this article does a fairly good job of framing the essence of women’s fitness aspirations.  Setting aside the humorous image it creates of a man fumbling around for a non-suicidal answer, it reflects a major underlying concern for most women who are participating in fitness activities.

This underlying concern, of course, is the belief that it is their body that needs work, not their outfit.   This belief was the primary driver in their decision to hire a trainer or join a club initially, and their future decisions will be heavily influenced by progress in achieving sought-after body improvements.

The two most common objectives involve weight loss and muscle toning and, for the overwhelming majority of women, the repair checklist is dominated by the core and lower body – the tummy, inner thighs, outer thighs, and last but certainly not least, the butt.

To stand out from the crowd, you need an approach that improves outcomes.  In short, you need to provide an enhanced customer experience by increasing the success your clients achieve in meeting their aspirations of weight loss and muscle toning.

The problem with a traditional conditioning program designed to achieve women’s objectives – weight loss and toning of the core and lower body – is that it targets so many moving parts with so many different machines – which can become a burdensome combination for many clients.  And when enthusiasm begins to flag, the chances for a successful program – and customer retention – drop dramatically.

One effective response is to make the client’s program more efficient through the use of multi-purpose machines designed to work on multiple targets simultaneously.  One such machine, the Helix Lateral Trainer, draws glowing comments from Ron Hemelgarn (Ron has been an international club owner for over 40 years and is the 1998 NFTJ Lifetime Achievement Award Recipient)

“The Helix is a great workout. Its lateral movement works the abductor/adductor muscles better than any other machine on the market. Women love the Helix because of its focus on the inner and outer thighs. After one workout they feel the soreness and they continue using it in their daily workout regimen which, of course, creates a high demand for Helix in the clubs.”

Multi-purpose machines like the Helix that simplify, target, and shorten workouts while accelerating positive results greatly enhance the efficiency of a client’s program and can only be viewed as an improved experience by the client.  And this success will help drive retention of that client.

Why multi-purpose machines as so appropriate for women clients

For “bull’s eye” targeting of women’s fitness objectives, multi-purpose machines like the Helix are specifically designed to address all the items on the “repair checklist” – the core (tummy) and lower body (inner thighs, outer thighs, butt) – simultaneously.

Looking at this particular multi-purpose machine a little more closely, the Helix is a cardio machine that – unlike treadmills, exercise bikes, and ellipticals – works the body laterally in a side-to-side motion.  Instead of simply working the front & back leg muscles, therefore, it targets all the lower muscle groups simultaneously, plus it’s perhaps the only cardio machine that engages the core.

By involving all the lower body muscle groups, this multi-purpose machine maximizes workout intensity which, in turn, boosts the calorie burn rate.  Make no mistake – this is a challenging workout but most clients are happy to get 60 minutes of results from 30 minutes of work.

While advantages like these are right on-target for your women clients, multi-purpose machines also serve a range of requirements for your male clients.  Talking once again about the advantages of the Helix, Ron Hemelgarn states:

The men use it because of its side to side movement, which is something that other machines don’t provide and which they find enhances their performance for activities like hiking & cross country skiing. 

“We survey our members – men & women – about every piece of equipment that we install at our clubs, and the Helix Lateral Trainer has a very high return ratio rating.”

From a fitness professional’s perspective, a multi-purpose machine like the Helix can become an important tool that enables you to address client objectives with more successful programs.  And as this success becomes an improved customer experience, it will unquestionably increase the prospects for retention.

REPRINTED FROM THE NATIONAL FITNESS TRADE JOURNAL  

 http://www.msfitness.com/NationalFitness/TradeJournal/nftj.html