In Part 3 of this series we continue looking at the impact of Helix on the Membership Issue facing all health & fitness clubs – specifically, attracting new members (sales) and retaining existing ones (member retention).
While there are lots of factors that go into developing a faithful and growing membership list, a big part of member interest & satisfaction revolves around the equipment you offer…does the club’s equipment help members achieve their fitness goals, is it easy to use, and does it provide a challenging & enjoyable experience.
As reflected in Parts 1&2, Helix receives a lot of feedback from clubs about their Helix lateral training experiences and here’s another installment on what clubs are saying about the Helix impact on membership issues:
I LOVE IT, LOVE IT, LOVE IT
Grace Fiorilla, Summit Fitness, Chester Springs, PA
I go out of my way to show the Helix to prospective members when they’re touring the club because it’s such a different piece of equipment and I think it really helps keep the club fresh and on the leading edge. It’s very popular with our members – once people have been introduced to it and gotten over their initial hesitation to try a new type of machine, they start using it and they love it so over time I’m sure it helps with member retention.
I think people like using the Helix because it’s such a different motion that’s working on muscles you never get to with other machines. And it can really provide an intense cardio workout, so you can get a great workout quickly and it’s just such a different feel than you can get with any of our other machines. I love it, love it, love it!
MEMBERS APPRECIATE ITS VARIETY & EFFICIENCY
Tony Cruz, XTC Fitness & Sports, Tyler, TX
Over the two years we’ve had the Helix our experience has been excellent. It offers variety not only for our club members but for our trainers as well. By variety I mean how it offers the lateral movement and also, for most members, that’s not a machine that they see every day.
It’s a popular machine particularly with women and athletes. We show all our members how to use the Helix, and the ones who gravitate to it use it pretty frequently. I think members also appreciate the efficiency of the machine, both in terms of proving a challenging workout in minimal time and also saving their body because of its low impact. When we’re touring the club with prospective members, the Helix is definitely one of the items we show primarily because of its uniqueness.
EVERYONE HAS A SMILE ON THEIR FACE
Dick Snyder, LifeSport Fitness, Philadelphia, PA
It really ‘tours’ well with prospective clients because it’s so divergently different…It also conditions the body nicely, and it says a lot about the Helix that almost everyone has a smile on their face when they’re using it, so there’s a playfulness to it that’s pretty unique.
For more on this topic, check out Club Owners Corner: Sales, Member Retention, & the Helix (Part 1) and (Part 2). Or check out other categories & topics in our Testimonials.