In Part 2 of this series, we again recognize the YMCAs are pretty much like other clubs…except they’ve got this history about serving their communities and providing welcoming, open-arms & a wholesome environment for the whole family that’s drilled into their DNA.
But in a very competitive business, YMCAs face the same realities as other fitness clubs. To stay in business and fulfill their charter, they need effective membership strategies, quality services, and leading-edge weight-loss, muscle-toning, and cardio fitness training solutions and approaches.
As mentioned in Part 1, Helix has a growing footprint with YMCAs across the country and receives a lot of feedback from these clubs about their Helix experiences, more of which is provided below:
GREAT FOR SPORTS TRAINING
Suzanne Porticello, Darien YMCA, Darien, CT
Our overall experience with the Helix has been great. A wide variety of our members are using it and everyone’s been pleased. We train a lot of athletes, and we’ve been using it in sports-specific training – field hockey, lacrosse, ice hockey, football. These sports require a lot of lateral movement and typical cardio fitness training equipment just doesn’t help, so the Helix is certainly unique.
I’d say it’s helpful in attracting & retaining members – a lot of people walk in and have never seen it before, so that in-and-of itself is a positive since we have a lot of competition in the area and the Helix is definitely a unique piece for us to have.
ONE OF OUR TOP MACHINES
Austin Scisciani, Licking County YMCA, Newark, OH
We’ve had the Helix for about six months and I’d say it’s already one of our top machines in terms of popularity with the members. People are wary at first because they’ve never seen anything like it, but once they’ve tried it they really enjoy it because it does something so different – even though it tires them out a lot quicker.
The Helix is popular with all types of members – every age group and every level of athleticism – so it’s not just the younger athletes who are using it. And it’s a machine that people aren’t used to seeing in other gyms, so it has that exotic appeal that helps attract potential new members.
HITS MUSCLES OTHER MACHINES DON’T
Cyndee Goodinson, YMCA of Attleboro, Attleboro, MA
Our overall experience has been very positive. It’s a hard workout, the members like it. It’s challenging because it’s a different workout due to the movement of the machine, so they like the experience because they’re hitting muscles that they don’t normally work on with cardio fitness training machines. It gets them to a cardio-vascular level that the other machines really don’t hit. It’s definitely a compliment to what we offer – we have two.
For more testimonials from YMCAs, check out YMCA Corner: Marketing, New Members, & the Helix (Part 1)