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News & Media2019-09-26T15:10:34-04:00

January 3, 2020

Fitness Friday With the Helix Lateral Trainer

NBC Detroit, WDIV-TV Channel 4

Reporting from American Home Fitness (Sterling Heights)

 

January 22nd, 2020|Categories: Media Release|

January 2, 2020

It was a very eventful year.

Here’s some of the top fitness stories of 2019.

Vibrating foam rollers and pliability trainers fly off
the shelves, in large part due to Tom Brady’s
testimonials about their ability to loosen tight
muscles and speed recovery.

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Lateral training was introduced to the mainstream
with The Scoop, an inexpensive mini lateral
trainer sold via social media and television
shopping channels.

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Fitness apparel went green: Adidas introduced
gear from up-cycled plastic ocean waste,
Sundried produced collections made from
recycled water bottles and coffee grounds.

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High intensity interval training (HIIT) remained a
strong trend. What’s next? Low intensity interval
training LIIT classes.

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Bolstered by scientific studies proving its ability to
curb falls in senior populations, Helix Recumbent
Lateral Trainer became one of the top new
products to hit active aging communities
nationwide.

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With over-saturation and competition from the
likes of home fitness giant Peloton, the spinning
craze finally peaks, resulting in steep price cuts
in group classes in top markets.

********

Speaking of Peloton, the year’s top fitness story
was the controversial ad that launched a
thousand social media spoofs.

Happy, Healthy 2020!
From your friends at Helix

January 17th, 2020|Categories: Media Release|

May 1, 2019

Community Rec Magazine, May – June 2019

Helix Recumbent Lateral Trainer Named Product of the Month for May & June¹

Community Rec Magazine is a business resource for YMCA, JCC & community recreation professionals.

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¹ “Products of the Month”, Community Rec Magazine, May – June 2019, Article Link

May 24th, 2019|Categories: Media Release|

April 1, 2018

Recreation Management Magazine, April 2018

Showcasing The Helix HR3500 Recumbent Lateral Trainer¹

Recreation Management Magazine, the number one information resource for recreation, sports and fitness facility managers, featured the Helix HR3500 in its April 2018 edition of Product Showcase:

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¹ “Product Showcase – Fitness & Exercise Equipment”, Recreation Management Magazine, April 2018, Article Link

April 18th, 2018|Categories: Media Release|

March 19, 2018

Helix Revolutionizes the Recumbent Workout

Helix Lateral Trainer, the company that invented the cardio lateral training category with its upright lateral training models, has revolutionized the recumbent workout.

The Helix HR3500 Recumbent Commercial Lateral Trainer trains the body in multiple planes, a full 360°, in a seated position. Helix works the total lower body as it builds aerobic conditioning. Its intense focus on the Gluteus Maximus and Medius yield dramatic toning benefits, while providing a powerful Quad workout. The HR3500 does what traditional cardio machines can’t, creating up to 42% greater activation of the Adductor muscles. It targets the Abductor muscles, creating up to 43% more muscle activation than traditional cardio machines.

In addition to the benefits of muscle activation and toning, the HR3500 provides a means of stability, fall prevention, confidence and performance to a broad audience of consumers from seniors to competitive athletes. In a recent study, in just four months of moderate use of the Helix recumbent, senior age adults were able to improve their lateral stability an average of 54 percent, greatly reducing their risk of falling. The patented lateral training motion provided by the Helix recumbent maintains and improves knee and hip functionality by safely targeting and strengthening the muscles that support these joints.

The Helix HR3500 Commercial Recumbent Lateral Trainer boasts a smooth, gear-driven, maintenance-free system and an oversized, state-of-the-art TFT Touchscreen computer with full color screen. Super-intuitive graphics show real-time feedback: time, calories, RPM, distance, pulse, activity level, mets and watts. Electricity is required.

About Helix

Helix Lateral Trainer is the World’s First Lateral Trainer. With lateral movement, you use more muscles and burn more fat than during a traditional workout. Helix’s patented motion tones your glutes, core and inner/outer thighs better than old-fashioned cardio machines.

To learn more or find an authorized Helix dealer near you contact us at sales@helixco.com or visit https://helixco.com/helix-locator/authorized-dealers/.

 

March 19th, 2018|Categories: Media Release|

September 5, 2017

Andrea Calle’s Booty Workout on Helix!

The MMA Woman of the Year Writes About – And Shows Us – Why She Loves The Results She Gets From Helix¹

When you picture an internationally recognized expert in the sport of Mixed Martial Arts, we’re pretty sure an image of Andrea Calle doesn’t pop into your mind. However, the Colombian native is not only Andrea Calle beauty-contest stunning, she also was the 2015 MMA Woman of the Year and, through her work as MMA TV Host, Commentator, & Analyst for Fox Sports, CBS Sports, NBC Universal Sports, and Azteca, Andrea has quickly become one of the most recognized MMA personalities on the planet.

As an expert in the incredibly rough-and-tumble world of MMA – and as a former beauty contest winner – Andrea understands the crucial importance of training and fitness on physical performance and physical appearance.  We at Helix are delighted that she got her own H1000 Touch and has become a huge believer in, and blogger on, the incredible benefits of Helix Lateral Training.  The following video & Andrea’s blog speak for themselves.

Helix trains you in ways other machines literally can’t!  The Helix trains muscles that can’t be reached or trained by other cardio machines, such as inner/outer thigh, glutes, and even activates the core while also mobilizing and strengthening the low back. Helix training also gets your heart rate up fast, so you benefit by receiving the benefits of High Intensity Training. And, whoever heard of a cardio machine that trains your core?? What a great side benefit of Helix training!!!

Helix also supports your MMA training & conditioning. For example, Helix training improves lateral movement and strengthens your legs. Because of all the extra muscle activation, it should improve quickness and, because the glutes are the muscle group most responsible for generating explosive power, you’ll also receive that benefit.

I’ve attached a chart that shows the results from a study performed a few years ago at the U of Tampa Human Performance Lab. It compared Helix training to a traditional elliptical. In virtually every muscle group from “the core to the floor”, Helix training creates up to 44% MORE muscle activation than an elliptical. This is why Helix training is so effective and also why you don’t necessarily have to do it for 45 minutes to get the results you want. Even 15 to 20 minutes on a Helix, especially if you integrate high intensity intervals, will get you amazing benefits. You’ll literally see areas shaping up in record time. The average person using a Helix tends to get very motivated because they see results FAST and they see results in areas they’ve never been able to effectively train with cardio – the glutes, inner/outer thigh, and core.

We LOVE that Andrea did her research and has our latest Residential model in her home, so to check it out for yourself use the link https://helixco.com/helix-locator/authorized-dealers/ to locate the Helix dealer nearest you!

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¹ “Best Cardio Machine for Inner/Outer Thighs, Glutes, and Core” by Andrea Calle, AndreaCalleBlog.com, 8/31/2017, Article Link 

September 2nd, 2017|Categories: Media Release|

June 16, 2017

Changing Things Up With Helix

Recreation Management Magazine Showcases The Helix HR3500 Recumbent Lateral Trainer¹

The groundbreaking HR3500 Recumbent Lateral Trainer from Helix was spotlighted in the “Product Showcase – New Product Ideas” section of Recreation Management’s May Issue.  Recreation Management Magazine, the number one information resource for recreation, sports and fitness facility managers, reported:

Helix Lateral Trainers created the category of cardio-machine-based lateral training, which moves cardio training from single to multi-plane movement. The HR3500 Recumbent Trainer brings the benefits of lateral training to a wider audience, including seniors and less conditioned users. The 360-degree bidirectional motion provides complete training of the lower body, burns more calories than traditional recumbent modalities and engages the glutes, creating lateral stability, which is important for fall prevention.

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¹ “Product Showcase – New Product Ideas”, Recreation Management Magazine, May 2017, Article Link

June 16th, 2017|Categories: Media Release|

May 15, 2017

Amy Schumer Shapes Up on Helix!

Excerpts from “Amy Schumer’s Trainer Shares Her Full-Body Workout—and It’s No Joke” by Rozalynn S. Frazier, Health Magazine¹ 

Svelte Amy in scene from Snatched

Amy Schumer, named one of Time magazine’s 100 Most Influential People in 2015, is blazing a remarkable and hilarious comedy trail that, so far, has included

  • major magazine articles, a New York Times best-selling memoir,  and a stand-up comedy album;
  • numerous TV appearances capped off by her own Peabody Award winning and Emmy nominated sketch-comedy series Inside Amy Schumer;
  • and on the big screen, her lead role in Trainwreck which led to Writer’s Guild and Golden Globe nominations, plus her latest movie, Snatched, which hits theaters this week.

As pointed out in a recent Health magazine article, however, one thing this talented comedian takes very seriously is her physical fitness and workout regimen.  Working with the world’s number one celebrity trainer, Harley Pasternak, Amy’s challenging routine is the real thing. 

“First of all, Amy’s naturally an athlete,” notes Pasternak who says Schumer has an effortless humor that lights up the room  and makes everyone around her smile. “She played sports at a high-level through high school and college, and was an aerobics instructor. So she’s very coordinated, and easy to

Amy Helixing to Sade2

Harley’s Instagram video of Amy Helixing

push in the gym.”

So how exactly does Pasternak help keep Schumer looking her best? The simple seven, he says—that is, a circuit of seven strength moves that target the entire body. “The exercises sometimes vary, but I usually pick one exercise for each of the seven major body parts,” explains Pasternak…

Pasternak also has Schumer hit the Helix, a gym machine that works the body on a lateral plane. “Most of what we do is forward and back, so to find something that works us more side to side I think is really helpful for those under-worked muscles like the abductors and obliques, while still hitting the glutes and quads,” he says. “I mainly use the Helix as a cardio burst when doing a circuit, but it can easily be used for more prolonged bouts of cardio.”¹

Harley is a long-time aficionado of Helix and the benefits of Lateral Training – for more on what he has to say click here. And for the full story on Amy’s rigorous workouts, click the Health magazine article link below.

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¹ “Amy Schumer’s Trainer Shares Her Full-Body Workout—and It’s No Joke” by Rozalynn S. Frazier, Health Magazine, 5/9/2017, Article Link

May 15th, 2017|Categories: Media Release|